Sure. We could bang on for hours about 'Who We Are'. But sometimes you can discover just as much by learning who we're NOT. That's why we've put together the Blow Communications Anti-Mission Statement. It's our take on exactly the type of agency wank we stand against.
"Open. Open on a golden wheat field at dawn. A red desert at dusk. Open with a helicopter shot of a mist-blanketed Amazon. Listen to the voice-over, the voice of God. Your next-door neighbour. Your inner-child. No. Listen as the vaguely recognisable voice of Morgan Freeman speaks. About freedom, mateship and your inalienable right to revel in consumption. Speaks about the relationship between a smaller world, bigger dreams and your path to fulfillment. Hear the words, invoking George Orwell and Banjo Patterson, Bono and Lady Gaga, likening the act of a simple consumer transaction to some life-changing gift from above.
Cut to the Great Barrier Reef, Big Ben, the subway of New York. Cut to a hero shot of our handsome, Anglo protagonist, adored by his loving wife and embraced by his 2.5 smiling, well-behaved children.
Flash cut. Jump cut. Crosscut in black and white and slow dissolve to a slow-mo dolly-pan of a lone old man enjoying the fruits of his retirement on a moonlit beach in an untouched paradise.
Score it. To a world-beat. A peppy salsa. A hip-hop-techno-polka fusion. Backed by Sting, Jay-Z and the Vienna Boys Choir.
Now tag it. Strap it. Sign it. And make it everlasting with a three-word, no-greater-than-twelve-syllable life-affirming wisp of marketing haiku.
Then Facebook it, Twitter it, Youtube it, and maybe My Space it
And finally air it. Air it during the World Cup. The Olympics. The finale of MasterChef. In cinemas for the opening week of Harry Potter.
Or…
Maybe not. Maybe there's another way.
Let us Blow you away."